JioCinema's Cricket Streaming Surge: India-England Test Ignites Record Viewership, WTC Final Scores Big

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The India vs. England Test match at Headingley in July 2025 has shattered streaming records on JioHotstar. The highly anticipated match drew a staggering 89.1 million viewers, accumulating an impressive 13.7 billion minutes of watch time. This marked the beginning of India's five-match Test series, also representing the start of the WTC 2025-27 cycle for both competing nations.

The second Test of the series is scheduled to commence on July 2nd in Birmingham. The remaining four matches are expected to continue the trend, potentially setting new benchmarks for digital sports consumption.

The ICC World Test Championship Final 2025, which saw South Africa triumph over Australia, also garnered significant viewership numbers. The match became the most-watched Non-India Test match on linear TV, accumulating 2.95 billion minutes of watch time and reaching 47 million viewers.

On JioHotstar, the WTC Final 2025 attracted 41.4 million viewers, establishing a new record for a Non-India Test match on the platform. This figure surpassed the previous record set by the India vs. Australia WTC Final in 2023, demonstrating the increasing popularity of Test cricket on digital platforms.

The dawn of a new era for Indian cricket under the leadership of Shubman Gill, combined with a dynamic approach to Test cricket, has significantly boosted viewer engagement across digital platforms. The remaining matches against England present a valuable opportunity to establish even more streaming records.

Data Source: BARC, using metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.